SnowBird Update: Concepting & Wireframing

(concept 034: the matchmaker)

We’re in the midst of envisioning the Snowboard Connection project, which includes low-fidelity wireframing used to quickly visualize what the experience could be. So far we’ve generated hundreds of ideas that address the needs, motivations, and desires of both snowboard customers and retailers (insights were identified through our research phase). Through the process, we’re seeing some groupings/themes. Here are a couple that have been emerging:

• Finding/matching stuff
• Publicizing
• Being social
• Online content in the store
• Demonstrating/simulating
• Collecting
• Sharing
• Inspiration
• Gaming
• Instructing
• Opinions

One of our challenges is to design a solutions that meets the needs for two different audiences: the snowboard customer and the retailer, each with her own needs and motivations. We also need to consider feasibility, scalability, cost, and maintenance if the solution were to be implemented. So, for our next steps, we’ll be evaluating each idea based on a matrix of criteria and narrowing them down to the best solution.

More to come…

Add comment February 3rd, 2009